About Us

Adore Feli was founded in 2011, owned by the one and only Ms. Felicia Chong herself - actress, model, and mother, whom has appeared in various Film, TV Shows, and print work for magazines and calendars. Her background being a mix of Korean and African American Heritage. Her love for intimates and designer swimwear started at a very young age, which has always been a natural instinct of hers, as a born fashionista and future designer.

Having been in front of camera's most of her life since she was young as a performer in dance and a varsity cheerleader most of her youth, she has all the natural talents that make her a born star. She has many experiences on and behind various stage settings, as well as not to forget her being one of the faces of business leaders for women today. Felicia has been around it all from professionals such as: makeup artists, wardrobe stylists, producers, directors and fashion designers, celebrities, etc., she has done a lot of work within the various industries, but the sexy little things have always been what she's adored most, which brings in luxury lingerie and swimwear.

The importance of luxury that Felicia offers are not only the high end designers as a name but a statement in what true intimates are made for - a woman's body in the correct designed form. It is important that all body types are wearing the right garments underneath. It brings confidence, comfort, reliability and a longer durability other than just being the basic necessity. A true design is in knowing the proper way to create and design these smaller pieces that are needed for proper support and in comfort for a woman's body. We hand pick the specialty items for specific various reasons, and designing them is just where it all begins. 

The designers provided by Adore Felicia are partnered designers of some the most influential leaders in luxury lingerie and swimwear brands today from all over the world! Felicia attends International Fashion Week events and meets personally with each designer brand to review their collections each season where she is able to see the products at hand and able to feel and try them on as well. Every brand is a specialty and favorites of Felicia and wants to share them with you. With an eye for fashion, quality and comfort, she keeps the upscale in the smaller things in life up to par.

"I am very particular with choosing whom to work with when it comes to deciding on the best designer brands. When I meet with the designers, it is important to feel the chemistry, and bond with them to build a strong business foundation from the start, and see if we would work well together. I find that the best working partnered business relationships are a creation of us working together as a family. We are not only working to carry their name, they are also carrying us too. It is never one sided with Adore Feli, but always as one together as a team, which is very important to me in building success."

Felicia Chong

Adore Feli is currently only available online at our official store right here. There are future plans to open retail locations, as well as Felicia designing her very own exclusive line. Felicia also plans to contribute in giving back to the world, which will be announced at a future date.

Team Adore Feli are members who have a background in the entertainment, fashion and business industry with an extensive background, and experience which help build Adore Feli as a brand.

To stay in contact with our whereabouts and events, you may sign-up on our site and or follow us at our social networks links that are provided at the bottom of our site.


The following contact info are for Professionals Only:
Designers & Reps. ~ Sales@adorefeli.com
Size Guide